A first look at what's to come.
Exclusive previews, creative inspiration, and early access to Soft Reset.
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THE FIRST MAKING — COMING SOON
Meet Soft Reset — a thoughtfully curated air-dry clay set for creating beautiful objects with your own hands.
THE FIRST FROM ALORE
Soft Reset
Smooth clay, your hands, and an evening to shape it — the beginning of a piece that didn't exist until you made it.
THE COMPLETE SET · COMING SOON
By joining, you agree to receive emails about Soft Reset and future ALORE collections. Unsubscribe anytime.
WHAT YOU CAN MAKE
Three to begin.
Each one shaped by you
Choose one, and we'll show you the way through.
More than clay and tools: forms to begin from, a considered palette, and just enough guidance to start — what you make from there is yours.
Shaped by hand
The clay keeps the mark of your hands.
One of a kind
Yours exists nowhere else.
Yours to keep
It means more because you made it.
The materials
1 kg of smooth air-dry clay
A considered four-color palette
Matte protective finish
The tools
Wooden shaping tools
Two brushes
Natural sponge
The finishing touches
Linen-cotton work cloth
Two ivory beeswax candles
Editorial making guide
HOW IT WORKS
From clay to
finished piece.
Shape and refine
Shape the clay, smooth the surface, and
refine the details.
Let it dry
Allow the clay to dry fully — a day or two, longer for larger pieces — before adding color.
Add color and finish
Use the ALORE palette, then apply the matte finish once everything is dry.
Find it a place
Set it where you'll see it — a shelf, a table, wherever it belongs.
NEW TO CLAY?
Made for first time
makers, too.
No experience needed — the guide helps you shape something you'll be proud to keep, at your own pace.
✓ A clear way through each piece
✓ Rework it while it's soft
✓ Finish with something worth keeping
✓ Make at your own pace
Bestseller
FROM OUR FOUNDER
For the love of making.
There’s nothing like making something beautiful with your own hands.
That’s why I made ALORE: thoughtfully designed sets for shaping a piece that exists nowhere else — because you made it.
Madalina
Founder, ALORE
THE PLEASURE OF MAKING
A Return to Making.
The pleasure of working with your hands. The quiet satisfaction of watching something take shape. A little time to create something beautiful, just for you.
AN INVITATION
The first of many
beautiful things to make.
Soft Reset is where ALORE begins. Join us for early access to our debut collection, new inspiration, and a first look at what comes next.
By joining, you agree to receive emails about Soft Reset and future ALORE collections. Unsubscribe anytime.
GOOD TO KNOW
Questions, answered.
Do I need experience with clay?
No. Soft Reset is made for a first time. The guide shows you how to make each piece, from a simple ball of clay.
Do I need a kiln or any other equipment?
No kiln, no oven, nothing extra to buy. The clay dries in the open air, and the tools are all in the box.
What comes in Soft Reset?
Air-dry clay, four curated paint colors, a matte finishing varnish, wooden sculpting tools, two brushes, a natural sponge, a linen-cotton work cloth, two beeswax taper candles, and an editorial making guide.
How long will it take to receive my order?
Soft Reset launches in February 2027. Shipping timelines will be confirmed closer to launch. Once your order is on its way, you’ll receive a confirmation email with tracking details.
How many pieces can I make?
Soft Reset includes 1 kg of air-dry clay, enough to create approximately 3–5 small pieces or fewer, larger creations, depending on their size and shape. Smaller pieces are a wonderful place to begin, while larger forms offer more room to explore as your confidence grows.
How much does Soft Reset cost?
Soft Reset is expected to launch in February 2027 at $119. Join our list for early access and launch updates.
When will Soft Reset launch?
Soft Reset is expected to launch in February 2027. Join our mailing list for early access, exclusive updates, and first access to our debut collection.
What does early access mean?
You'll be invited to shop Soft Reset before the public launch, with the date and price sent to you first. Email only — no payment now.
Can I give Soft Reset as a gift?
Yes — it's made to be given. Soft Reset arrives in its own considered packaging, ready to hand to someone whose home you'd love to see it in.
Can I enjoy Soft Reset with a friend?
Absolutely. Soft Reset is thoughtfully curated for one person. For a shared creative experience, we recommend having a set each, so you can create side by side, explore your own ideas, and enjoy the pleasure of making together.