Privacy policy
Last updated: October 28, 2026
Welcome to ALORE.
ALORE is operated by Kandero Hub SRL, located at Eugen Ionesco 107B, Cluj-Napoca, 400357, Romania ("ALORE," "we," "us," or "our").
We respect your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit alorehouse.com, subscribe to our early-access communications, interact with us, or use our website and services (collectively, the "Services").
Our website is powered by Shopify, and we use Klaviyo to manage email subscriptions and communications.
By using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where required by law, we separately request your consent for particular activities.
1. Personal Information We Collect
The information we collect depends on how you interact with ALORE.
Information you provide directly
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Your email address when joining our early-access list.
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Your name or other contact information, if voluntarily provided.
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Information you share when contacting us or submitting an inquiry.
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Your communication preferences and subscription choices.
Information collected automatically
When you visit our website, Shopify and certain integrated technologies may collect:
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IP address and approximate geographical location.
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Browser type, device information, and operating system.
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Pages visited and interactions with our website.
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Cookie identifiers and similar technical information.
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Information about how you interact with our emails, where tracking is enabled and permitted.
Information collected when shopping becomes available
When ALORE begins accepting online orders, additional information may include your billing and shipping details, purchases, payment-related information, order history, and any customer account information you choose to provide.
Payment information will be processed through the payment services available on our website.
2. Early Access and Email Communications
When you subscribe to ALORE's early-access list, we collect your email address and any additional information you voluntarily provide.
We use this information to communicate with you about:
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The launch of ALORE and Soft Reset.
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Early-access opportunities and product availability.
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New collections and product announcements.
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Occasional updates, inspiration, and promotional communications from ALORE.
Subscribing to our early-access list does not create an obligation to purchase any product.
Where required by applicable law, we rely on your consent to send marketing communications.
You may unsubscribe at any time using the link included in our emails or by contacting hello@alorehouse.com.
After unsubscribing, we will stop sending you marketing emails, although we may retain limited information necessary to honor your request and comply with applicable legal obligations.
3. How We Use Personal Information
We process personal information for the following purposes:
Providing and operating our website
To maintain the website, enable its functionality, improve navigation, respond to inquiries, and provide our services.
Email marketing and early-access communications
To deliver the communications you have requested and manage your subscription preferences.
Improving our services
To understand how visitors interact with our website and communications, measure performance, and improve the experience we provide, where legally permitted.
Security and fraud prevention
To protect our website and users, investigate potential misuse, and maintain the security of our services.
Processing purchases
When online shopping becomes available, to process orders, manage payments, arrange delivery, provide customer support, and handle returns or other transactions.
Legal compliance
To comply with applicable laws, respond to lawful requests, and protect our legal rights.
4. Legal Bases for Processing
Where the European Union General Data Protection Regulation (GDPR), UK GDPR, or comparable laws apply, we rely on the following legal bases, as appropriate:
Consent
For email marketing subscriptions and non-essential cookies or tracking technologies where consent is required.
Legitimate interests
For website administration, security, fraud prevention, responding to inquiries, and improving our services, where our interests are not overridden by your rights and freedoms.
Performance of a contract or steps requested before entering a contract
To provide requested services and, once purchases are available, to process and fulfill orders.
Compliance with legal obligations
To maintain legally required records, respond to lawful requests, and fulfill applicable regulatory obligations.
Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
5. Shopify and Klaviyo
We use selected third-party service providers to operate ALORE and communicate with our audience.
Shopify
Our website is hosted on Shopify. Shopify processes information necessary to operate and secure the website and provide its platform services.
Depending on the features enabled, Shopify may also process information to support analytics, personalization, and enhanced services.
Certain Shopify enhanced features may involve information about interactions across Shopify-powered stores. Where such features are enabled, Shopify may be responsible for particular processing activities.
You can learn more through the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Klaviyo
We use Klaviyo to manage our email subscriber list and send early-access updates and marketing communications.
Klaviyo may process information including:
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Email addresses and subscriber details.
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Subscription preferences and consent records.
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Email delivery and engagement information.
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Website interactions where tracking is enabled and legally permitted.
This information helps us manage subscriptions and improve our communications.
Our service providers process information according to their respective roles, contractual obligations, and applicable data protection laws.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support essential functionality and, where enabled, understand visitor behavior and improve our services.
These technologies may include:
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Essential cookies: Necessary for website operation, security, and functionality.
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Analytics cookies: Used to understand website usage and performance, where enabled.
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Marketing cookies: Used to support marketing communications and related measurement or personalization, where enabled.
Shopify and Klaviyo may use cookies or similar technologies in connection with their services.
Where required by law, we request consent before using non-essential cookies or tracking technologies.
You can also manage or restrict cookies through your browser settings. Where cookie preferences are available on our website, you can use those controls to manage your choices.
Disabling certain cookies may affect website functionality.
7. How We Share Personal Information
We do not disclose personal information indiscriminately.
We may share information with trusted service providers and other parties when necessary to operate our website and services, including:
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Shopify, our e-commerce platform provider.
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Klaviyo, our email marketing platform provider.
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Payment, fulfillment, and shipping providers when online purchases become available.
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Website hosting, security, analytics, and technical service providers where used.
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Professional advisers or authorities where required or permitted by law.
If advertising or additional analytics services are enabled, certain information may also be processed by the relevant providers as described in this policy and applicable privacy notices.
We may also disclose information where necessary to comply with applicable law, protect our rights, or in connection with a legitimate business transfer or restructuring.
Depending on your location, you may have the right to opt out of certain sharing or processing for targeted advertising.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
For early-access subscribers, this generally means retaining subscription information while the subscription remains active, unless a longer retention period is necessary or legally required.
After you unsubscribe, we may retain limited records to respect your preference, prevent further marketing communications, demonstrate consent compliance, or meet legal obligations.
Other records, such as correspondence, security logs, and transaction details, may be retained for appropriate periods based on their purpose and applicable legal requirements.
9. International Data Transfers
ALORE operates through service providers that may process or store personal information outside your country of residence, including in the United States.
Where applicable law requires safeguards for international transfers, we rely on appropriate legal mechanisms, such as adequacy decisions, Standard Contractual Clauses, or other permitted transfer arrangements.
10. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
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Request access to personal information we hold about you.
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Request correction of inaccurate information.
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Request deletion of your personal information.
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Request a portable copy of certain information.
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Object to or request restriction of certain processing activities.
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Withdraw consent where processing relies on consent.
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Opt out of certain targeted advertising or data sharing activities, where applicable.